If the economy is becoming increasingly flexible (a transition that many industries are finding very hard to make), it is because the central core of value rests now on immaterialities. …the thesis of a growing ‘immaterialisation’ of labour in capitalism is a form of updating the category of abstract labour in Marx. … Although some French sociologists are reluctant to accept the notion of immaterial labour (for fear of losing the proletariat), intelligent capitalists have long since adopted the concept, because it allows them to act, to survive and to incorporate into productive labour an immense mass, not only of waged labour and semi-independent labour, but also of an increasing activity of the population that provides almost unlimited free resources. For the resource that capitalism seeks to prioritise today is collective intelligence, creativity distributed through the entirety of the population.
Yann Moulier Boutang, Cognitive Capitalism, 33-4.